In 1925, they launched their slogan "never knowingly undersold", explaining that
"If you can buy more cheaply elsewhere anything you have just bought from us, we will refund the difference." Last year they decided to drop this slogan - they felt it meant nothing to today's customers. But now they are bringing it back with a new ad
And they want us to "live knowingly" offering some words of wisdom [and showing how their products help us make good choices] Ten mantras to inform your purchasing...
- Buying once is an act of REBELLION buy timeless pieces that last from JL
- CONFIDENCE is your best accessory JL offers free fashion advice, with no obligation to buy
- Sleep isn't for the lazy, it's for the WISE JL sells quality beds, and bedlinens
- Use the good dishes EVERY day Get homeware that stands the test of time - from JL
- KINDNESS is never wasted - JL cashmere is from the 100% Sustainable Fibre Alliance.
- Spend money on beds and shoes, if you aren't in one, you're IN THE OTHER [ and JL sells both!]
- Nothing should be taken more seriously than JOY JL's tech is top-rated with a market leading guarantee
- Parenting is like folding a bedsheet, no-one REALLY KNOWS how [JL sells car seats and school shoes]
- FEEL GOOD about the price you pay. JL price matches the most coveted brands
- You are your BEST INVESTMENT. JL sells top 25 favourite beauty brands
Part of 'living knowingly' [in my book anyway] is looking after my purchases once I have spent my money on them - and that includes mending and repairing when I can rather than discarding and replacing. So please, John Lewis, bring back your wonderful, well stocked haberdashery department!
What do you think?
So disappointed when our JL opened here in Cheltenham a few years ago and haberdashery was a shadow of its former self. Very happy to have a JL here though.
ReplyDeleteWe have a JL in Norwich, but that recently reduced it's hab'y section to just a few shelves
DeleteLike a lot if other retailers, John Lewis is definitely not as good as it used to be especially in customer service. And I agree about the haberdashery-how can we make our clothes sustainable when you can no longer buy mending materials from them. Catriona
ReplyDeleteExactly!
DeleteI don't equate technology with joy either.
ReplyDelete👍❤️
DeleteI was surprised when I went to JL a few months ago and the material and haberdashery have moved to ground floor. It is tiny and I didn't like it at all. Such a shame as the space they had on lower ground was vast and well spaced. If I want anything now I go to Anglian Fashion Fabrics, always reliable.
ReplyDeleteAnd if you belong to Norfolk Costume &
DeleteTextiles Assoc,you get a discount at AF
We have a JL in Chelmsford (not THAT local to me but we can drive there or get the train in 40mins) and it is lovely. My flute trio played for 3 of their customer events at first. We go there periodically- CBC usually buys something!
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DeleteOh yes, haberdashery (from old German travellingpedlars, 'ich habe das' - 'I've got that'). Whenever I was feeling low, visiting a proper haberdashery just to look, no need to buy, was a way to feel better instantly.
ReplyDeleteOh that's brilliant, how did I not realise the etymology of this word 🪡🧵🪡🧵🪡🧵
ReplyDelete