The Customer Is Always Right...

 ...In Matters Of Taste.

People usually forget the ending of the quote from Harry Gordon Selfridge, the American business magnate, who opened his huge London store on Oxford Street in 1909.

Here is Samuel Bonner, who runs the little shop next to the Museum. He is very neat and tidy, always wearing a collar and tie, and his shopkeeper's apron, as he stands behind the counter. 

Samuel would not dream of stocking anything which could be considered in 'poor taste'. Quality, Honesty and Good Value are Sam's guiding principles.

None of that "Pile 'em high, sell 'em cheap" here! Samuel knows that his customers are not only people of good taste, but wise shoppers who look after their pennies. They can trust him to supply good merchandise at fair prices.