Back in 1977, Aardman Animations, run by Peter Lord and David Sproxton, was a very low budget outfit.
They made their little models and painstakingly moved them and took a picture, then moved them again...Stop - Go animation was a slow and incredibly tedious process. No computer animations and CGI back then.
Aardman went on to great things and win Oscars, and Nick Park [Wallace and Gromit creator] joined in 1985.
The girls loved Morph too - we had a Morph Bendy toy - but eventually his squishy rubbery skin perished and sharp wires protruded and he was reluctantly removed from the toybox.
Bleated best wishes - I hope you had a great birthday Morph! Thanks for all the years of laughter you've given!
Below is the video released by AA in celebration!