Straplines

The dictionary defines strapline as "a short easily remembered phrase used by an organisation so that people will remember it or its products - a line of text under a logo". Without much effort I came up with a list

John Lewis - never knowingly undersold
Tesco - every little helps
L'Oreal - because you're worth it
Maybelline - maybe she's born with it, maybe it's Maybelline
Mr Kipling - exceedingly good cakes
KitKat - have a break, have a KitKat 

Ronseal - it does exactly what it says on the tin 

and I am sure you can come up with dozens more. Not all were successful

"You're never alone with a Strand" was launched in 1959 with a TV advert, showing a guy [looking very like Sinatra] in a deserted wet London street, puffing away. But it failed miserably, people called him 'the lonely man' and the brand became associated with loneliness! Sales were awful. The brand was withdrawn, and rebranded as Embassy [the ad showed a man at a party, being ignored. He starts offering his cigarettes around and becomes the life and souls of the party. [Embassy became the best selling brand of the 60s]
I fell down the strapline rabbit-hole recently because I was mending a strap on Jon's messenger bag. It is a good, strong, leather bag, useful for slinging across your body when cycling to work. He has had it for years, but the strap has failed. He'd made a temporary repair with gaffer tape, but even that was going!

I found some brown leather in my scrap bag, and cut a piece to patch the strap, and replace the damaged section

I did try my awl on a scrap of leather, but worked out it would take hours, and I do not have 'clams' for holding the leather. Susie Fletcher could have done it quickly and efficiently I am sure. I decided not to risk my fancy new sewing machine, but rather my old Frister Rossman which weighs a ton and is capable of heavy duty stuff. I put in a leather needle, and the whole task took less than an hour! [even if I didn't give it my awl]

This looks better! I put superglue in the 5cm overlap where the new piece joins the old,  I hope this strap repair lasts a good long time!

I've decided my blog's strapline maybe a bit long, but I am not changing it just yet. Tracing Rainbows - experiencing God's grace in the everyday