...do be doo
Debbie Harry always pronounced it the French way [Den-nee, not Den-niss] but I don't know which particular Frenchman she loved. I wonder if it was Denis Diderot, the philosopher who lived from 1713-8? Personally I am not greatly enamoured of his ideas, but there is one thing he has contributed to the debate during Zero Waste Week.
The Diderot Effect
Basically, this says "the acquisition of a new possession creates a spiral of consumption which leads us to acquire more things.As a result, we end up buying things which our previous selves never need to feel happy or fulfilled"
I buy a pair of trousers. Now I need a new top to go with them. But my shoes are the wrong heel height, so I buy new shoes...A man buys a new bicycle. He decided his lycra cycle gear looks scruffy, so he buys another set. Then he thinks his padlock is inadequate...
A child gets a new backpack for the start of term. But her lunchbox doesn't match. And then she realises her water bottle is a different colour too...
You get the idea. It can be particularly noticeable with furnishings. The new sofa makes the old rug look tired, and then the curtains just look all wrong...And in all these situations, the 'old' gets discarded because it no longer pleases us. New 'needs' emerge.
In Zero Waste Week, I am concentrating this year less on the "don't throw it away thoughtlessly" - but more on "don't buy it in the first place, without considering if it is really necessary"
Diderot wrote of coming into money, buying a fancy new dressing gown, and finding the rest of his possessions seemed tawdry."I was master of my old dressing gown - but have become a slave to my new one"
It is too easy to do this when food shopping - if I buy the fresh bread, I might buy butter, good paté and interesting cheese to go with it... and end up with stuff going to waste in the fridge because it didn't get eaten whilst it was still fresh.
Have you ever fallen victim to this effect?












































