In 2007, the town of Rugby was a 'Silver Gilt' Award winner in the Britain in Bloom competition.
As you drive into the town you pass a sign [suitably rugby-ball shaped] welcoming you to Rugby, and informing you that it is where that game was invented. Fixed underneath that sign is a second notice about the B-in-B competition. Except that currently you cannot read what it says - it is completely overgrown by weeds! This struck us as rather ironic when we went past it yesterday.
It's a bit like having a fish badge on your car, and then driving badly. Or wearing a cross in your lapel and then being rude to shop assistants. The signs and symbols must be backed up by the actions, or our witness is worthless.