Live Knowingly

Following on from yesterday's post about ads and influencers, a post about John Lewis.
In 1925, they launched their slogan "never knowingly undersold", explaining that
"If you can buy more cheaply elsewhere anything you have just bought from us, we will refund the difference." Last year they decided to drop this slogan - they felt it meant nothing to today's customers. But now they are bringing it back with a new ad  

And they want us to "live knowingly" offering some words of wisdom [and showing how their products help us make good choices] Ten mantras to inform your purchasing...

1. Buying once is an act of REBELLION buy timeless pieces that last from JL
2. CONFIDENCE is your best accessory JL offers free fashion advice, with no obligation to buy
3. Sleep isn't for the lazy, it's for the WISE JL sells quality beds, and bedlinens
4. Use the good dishes EVERY day Get homeware that stands the test of time - from JL
5. KINDNESS is never wasted - JL cashmere is from the 100% Sustainable Fibre Alliance.
6. Spend money on beds and shoes, if you aren't in one, you're IN THE OTHER [ and JL sells both!]
7. Nothing should be taken more seriously than JOY JL's tech is top-rated with a market leading guarantee
8. Parenting is like folding a bedsheet, no-one REALLY KNOWS how [JL sells car seats and school shoes]
9. FEEL GOOD about the price you pay. JL price matches the most coveted brands
10. You are your BEST INVESTMENT. JL sells top 25 favourite beauty brands

I can go along with some of these... though I don't immediately connect #5 with cashmere, and would quibble with #8 [have they never watched Martha Stewart's instructional videos on folding laundry?] and #7 , my joy is definitely not based on having expensive technology!

Part of 'living knowingly' [in my book anyway] is looking after my purchases once I have spent my money on them - and that includes mending and repairing when I can rather than discarding and replacing. So please, John Lewis, bring back your wonderful, well stocked haberdashery department!

What do you think?