According to the BBC News website, Tupperware is planning a relaunch in the UK. It is eight years since they axed their Parties over here, but now feel the time is right to try again.
By coincidence, yesterday, I re-organised my ‘Tupperware Collection’ – but I confess that although I call it that, the majority of it is not the genuine article [it’s a bit like saying ‘Hoover’ instead of vacuum cleaner, or ‘Fairy’ instead of washing-up liquid] We were given a few pieces as wedding presents – a set of the bizarrely named “Square-rounds” which were actually rectangular, and also a jug.
But these days, I think I am down to three ‘genuine’ pieces – my batter-shaker, butter-dish, and the large divided platter for crudités…[and they’re all over 20 years old!]
All the rest is either poundshop stuff, or pukka Lock-and-Lock.
Back in the 70s and 80s, I went to a few parties…
…but I usually found it embarrassing, as I didn’t really have spare cash for plastic boxes. I’d flick through the catalogue looking for the cheapest item, and then end up giving it away as a Christmas gift.
And then one of the other guests would agree to host a party at her house, and I’d cringe in case she invited me along, and I would have to do the same thing all over again. But the agents were very dedicated in their sales patter – especially the bit about ‘burping’ the lids to expel the excess air and keep the contents fresh.
Having sorted my set of boxes, and been ruthless about items bereft of their partners, I think I can safely say,
I do not need any more Tupperware, thank you!
Here is one of my favourite pie-charts
The Parties started in 1948, and according to Alison Clarke, [author of ‘Tupperware: The Promise of Plastic in 1950s America’]
“Tupperware Parties were revolutionary in that they offered an alternative model for commercial success based around female co-operation rather than aggressive competition. The actual networks of Tupperware parties were about women helping other women and enabling them. It wasn't discussed as work - it was an extension of socialising. It was the antithesis of male corporate culture. It was the opposite of Mad Men."
I wait with interest to see if the relaunch works. If you want to check out the current catalogue, you can find it here
Do you have any genuine Tupperware?
Did you ever go to the parties?
What about those of you in other countries [USA, Canada, France, Ireland etc] – do they still have the parties there?
Are you a Lock-And-Lock convert?
Or a Lakeland Plastics aficionado?